Our Strategy

Our Strategy

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Walk the Walk 2020 has one key goal: raise funds to support the single most effective path to Democratic victory in 2020. Research shows that typical political fundraising is not the most effective way to win. Registering, supporting, and mobilizing Black and Latinx voters who form the base of the Democratic party -- rather than contributing to big TV ad buys, or even top of the ticket candidates -- is a much more powerful approach.
Walk the Walk 2020 Strategy Thru September:
We've been fundraising since June for local grassroots organizations run by people from the communities they serve.  These groups use research-proven to engage communities to win in November and beyond. They're promoting Democratic candidates in historically disenfranchised communities of color., and because of our funding, they are hard at work right now engaging voters in the key swing states of NC, AZ, PA, WI, FL, GA, OH, and TX, turning out enough new and low-propensity voters of color to beat Trump's 2016 margin of victory in these key states.
Next Phase of Walk the Walk 2020 Strategy, Starting October
At this late point in the cycle, our partners are funded. Individual candidates, however, can still impactfully use last-minute funding and volunteer support  --  and enthusiasm for these local candidates has the power to impact congressional and presidential turnout! We’ve been working closely with our partners to identify progressive, competitive, underfunded, downballot candidates of color with the potential not only to help flip key state legislatures, but also to turn out more Democrats to vote in critical races all the way up the ballot in battleground states. We’re delighted to share the Walk the Walk 2020 candidates with you and believe you’ll find them as inspiring as we do.
Our candidates are running in flippable State House districts. Their victory is our best chance to flip state legislatures in key states and end partisan gerrymandering. These individuals can inspire their constituents to turn out and vote up and down the Democratic ticket. All are people of color in districts with a significant percentage of low-propensity voters of color, and all have deep ties to their communities. They have won endorsements from our partner grassroots groups as well as key national figures including Barack Obama and Emily's List. And yet, because so much attention and funding goes to high-profile, overfunded, top-of-the-ticket races, each of these candidates is underfunded and needs contributions NOW to mobilize their communities.  
We've done the research for you -- through the Walk the Walk 2020 ActBlue pageyou can contribute directly to this panel of candidates in a matter of seconds. Each of us, no matter who or where we are, can have a direct impact in the places that most need our help.

Frequently Asked Questions

Q: How did you select these candidates?

A: As with our prior research on grassroots organizations, we used a combination of geographic, demographic, and efficacy criteria to identify state legislature candidates who are:

  1. Running for state house in a flippable Republican-held district that will be crucial to winning the Presidency, Senate, and House seats, as well as flipping a state legislative chamber

  2. People of color with messages of racial justice and systemic change who will be elected to represent a community with a significant percentage of low-propensity voters of color 

  3. Bringing a demonstrated record of success engaging constituents via community-organizing tactics.

  4. Working in the key, "nested" sub-geographies we've identified in each state.

Each of our candidates has a clear path to victory as well as a specific funding need to beat their Republican opponent. We've had extensive conversations with each candidate to ensure that they meet these criteria. 

Q: How did you select grassroots groups? - (Note: We are not seeking new funding for these groups at this time as we have now successfully met their funding needs for this election cycle!) 

A: We worked directly with advisors at Movement Voter Project to identify the 501(c)4 grassroots organization in each of our battleground states that best meets the 5 criteria of Walk the Walk 2020's strategy. Each organization we're supporting:

  1. Is embedded in and run by African American and/or Latinx communities.

  2. Has a demonstrated record of success registering and turning out new voters via relational tactics.

  3. Works in the key sub-geographies we've identified in each state.

  4. Has demonstrated expertise using technology in place of traditional door-to-door efforts, which is crucial given the complexities of this pandemic year.

  5. Has a specific funding gap and an ability to use funds impactfully now. 


We've had extensive conversations with each group and have built ongoing relationships with them.

Q: Why not contribute directly to these candidates/organizations?

A:  Our ActBlue page makes it easier to contribute to all (or any subset that you like) at once, and it's a secure and easy way to give. And because we are relentlessly monitoring the funding gaps of our beneficiaries, when you contribute through the Walk the Walk 2020 ActBlue page, you'll know that your investment is going to places that need it most.

Q: What do you mean "monitoring the funding gaps"?
A: Unlike many political fundraising initiatives, we remain focused on ensuring that all contributions go where they will have the most impact. When we select a beneficiary to fund, we review their voter program budget gaps. We stay in close contact and monitor how close we are to meeting their targets. As soon as a beneficiary is fully funded, we move to a new organization in need. We have successfully closed the primary funding gaps of all 12 of our 
organizations already and brought on amazing new beneficiaries to support.

Q: Why would I donate to Walk the Walk 2020?

A:  You are not donating to Walk the Walk 2020. We are an all-volunteer group, and we do not accept contributions directly. Via our ActBlue page, all donations are allocated directly to the grassroots organizations we're supporting.

Q: Who covers your administrative costs?

A: We do. This is a volunteer project and a labor of love. Our houses are messy, our families are tired of the political talk, but the tradeoff is worth it. All contributions go directly to the organizations, not us.

Q: How do I know if these groups/candidates are any good?

A: All of our candidates and groups have a demonstrated track record in their community. Many of ouur grassroots organizations have been nationally recognized for their work. They are strongly recommended by Movement Voter Project, a national group that only supports highly effective grassroots organizations who pass their 3-stage vetting process, ensuring that they have a history of excellence, a sound financial plan, strong local leadership, and a current funding need. Our candidates have been recommended by the grassroots organizations themselves, and have received key endorsements from other local and national groups such as President Obama, Emily's List, and their local civic groups.

Q: How do I know if this site is secure?

A: No donations are made on this site, and as a volunteer organization, we accept no contributions. Instead, donors contribute directly to the candidates/groups we support via a secure ActBlue page.

Q: Are donations tax deductible?

A: No, donations are not tax deductible. This funding is for partisan, political work, which is the highest priority for November.

Q: Can I make a contribution by check?

A: ActBlue accepts contributions by credit card, debit card, PayPal, and ApplePay, but not by check.

Q: Are there contribution limits when I contribute to state house candidates?

A. Yes, in some cases. Below are the relevant individual contribution limits when donating to state legislative candidates:

Arizona: $5,200 per contributor per state legislative candidate per year.

Georgia: $2,800 per contributor per state legislative candidate per year. 

Iowa: Unlimited

North Carolina: $5,400 per contributor per state legislative candidate per year.

Pennsylvania: Unlimited

Texas: Unlimited

Check out Walk the Walk 2020 over at medium.com.
And a recent interview with the founders of Walk the Walk 2020 on KPFK-L.A. 90.7 FM.

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