Our Strategy

Our Strategy

Walk the Walk 2020 has one key goal: raise funds to support the single most effective path to Democratic victory in 2020. Research shows that typical political fundraising is not the most effective way to win. Registering, supporting, and mobilizing Black and Latinx voters who form the base of the Democratic party -- rather than contributing to big TV ad buys, or even top of the ticket candidates -- is a much more powerful approach.
 
Walk the Walk 2020 Strategy
We've been fundraising since June for local grassroots organizations run by people from the communities they serve.  These groups use research-proven to engage communities to win in November and beyond. They're promoting Democratic candidates in historically disenfranchised communities of color., and because of our funding, they are hard at work right now engaging voters.
 

Frequently Asked Questions

Q: How did you select grassroots groups?

A: We worked directly with advisors at Movement Voter Project to identify the 501(c)4 grassroots organization in each of our battleground states that best meets the 5 criteria of Walk the Walk 2020's strategy. Each organization we're supporting:

  1. Is embedded in and run by African American and/or Latinx or Asian American communities.

  2. Has a demonstrated record of success registering and turning out new voters via relational tactics.

  3. Works in the key sub-geographies we've identified in each state.

  4. Has a specific funding gap and an ability to use funds impactfully now. 

 

We've had extensive conversations with each group and have built ongoing relationships with them.

Q: Why not contribute directly to these candidates/organizations?

A:  Our ActBlue page makes it easier to contribute to all (or any subset that you like) at once, and it's a secure and easy way to give. And because we are relentlessly monitoring the funding gaps of our beneficiaries, when you contribute through the Walk the Walk 2020 ActBlue page, you'll know that your investment is going to places that need it most.

Q: What do you mean "monitoring the funding gaps"?
A: Unlike many political fundraising initiatives, we remain focused on ensuring that all contributions go where they will have the most impact. When we select a beneficiary to fund, we review their voter program budget gaps. We stay in close contact and monitor how close we are to meeting their targets. As soon as a beneficiary is fully funded, we move to a new organization in need. 

Q: Why would I donate to Walk the Walk 2020?

A:  You are not donating to Walk the Walk 2020. We are an all-volunteer group, and we do not accept contributions directly. Via our ActBlue page, all donations are allocated directly to the grassroots organizations we're supporting.

Q: Who covers your administrative costs?

A: We do. This is a volunteer project and a labor of love. Our houses are messy, our families are tired of the political talk, but the tradeoff is worth it. All contributions go directly to the organizations, not us.

Q: How do I know if these groups are any good?

A: All of our groups have a demonstrated track record in their community. Many of our grassroots organizations have been nationally recognized for their work. They are strongly recommended by Movement Voter Project, a national group that only supports highly effective grassroots organizations who pass their 3-stage vetting process, ensuring that they have a history of excellence, a sound financial plan, strong local leadership, and a current funding need.

Q: How do I know if this site is secure?

A: No donations are made on this site, and as a volunteer organization, we accept no contributions. Instead, donors contribute directly to the candidates/groups we support via a secure ActBlue page.

Q: Are donations tax deductible?

A: Our current beneficiaries are 501©4 and PAC groups to enable them to undertake crucial partisan, political work. As such, contributions are not tax-deductible.

Q: Can I make a contribution by check?

A: ActBlue accepts contributions by credit card, debit card, PayPal, and ApplePay, but not by check.

Check out Walk the Walk 2020 over at medium.com.
And a recent interview with the founders of Walk the Walk 2020 on KPFK-L.A. 90.7 FM.

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